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Understand The Importance Of "data Integrity" For Your Automotive Business.
If you are the GSM or general manager of an automotive dealership, you probably have never heard of the term "data integrity". The term "data integrity" means data that have a complete or whole structure. All characteristics of the data including business rules, rules for how pieces of data relate, dates, definitions and lineage must be correct for data to be complete. Or in plain English is your data accurate! With many tools today that's been offered in the automotive industry it is difficult to comprehend their complexity and functionality. Problems occur from both end of this equation, the business end problems occur from poorly developed software that has many bugs and some fundamental flaw. The user end comes from lack of training and poor user interface, resulting in mistakes and poor data integrity. On top of that many of the vendors don't work together, resulting in a dealership relying on multiple portals to conduct everyday business. If you can take away anything from this article, remember this! When you have software that requires data entry, who is capable for that job in your dealership. If the data is corrupted or inaccurate, you may as well get a monkey to do this job, because inaccurate data is useless when it comes to reporting, data mining, and trend tracking.
Having a system is great, but every system requires an administrator. The next time you are been sold by a sales person, don't be fooled into thinking unnecessary complexity is a good thing for business. Because in reality isn't computers suppose to make your life easier, not to force you to enter more data? If you are assigning your sales manager and sales team to use this tool, keep in mind they are not computer programmers by trade, and if the program is not user intuitive. How often do you think problems and mistakes occur? Remember a simple to use automotive CRM or DMS tool is deceiving because it is able to hide many complex functionalities behind the scene, and in essence it will probably be the better choice when it comes to your CRM solution.
The last point I want to emphasis on is the factor of cost. Don't fool yourself into believing by paying more you are getting a better system. The truth is many outdated systems out there will cost you a lot more due to their maintenance and the fact these programs are aged, and to find a suitable programmer who understand this technology usually cost a lot more money. Not to mention many systems developed in that era are poorly tested, the tell tale sign would be the system is text based.
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