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Are you ready for your all in one automotive CRM solutions?
Having a well developed and cutting edge CRM solution is one thing, but truly understands its capabilities and features to benefit from the software is another. Dealerships today are often at two extreme ends of technology, one barely have computers setup for their used car department, and the other have 6 to 7 separate portals or web based CRM solutions they are using trying to beat out their competition. For the first type of dealers who are still selling cars with "old school" techniques and believes, they haven't realized they are using the paper and pen version of a CRM system rather than a modern day database. In essence a CRM solution is important because you need to keep track of your customers, leads, referrals, or anybody who walks through your front door showing any interest in a vehicle in your inventory. Whether you use the old fashioned work sheet, with a carbon copy to organize this task, or a centralized computer system. The goal is the same, you are trying to figure out how to manage your business better to sell more cars and make more money! Haven said that, consolidation of all these portals into one solution not only can save you time and money, but it can dramatically increase your work efficiency! The dealers that embrace technology on the other hand have the wrong idea of more systems will generate more leads, and sales. That is not necessarily true! The more systems you add to your dealership, more training and I.T maintenance are required, there have to be a governing body that can make sure the data you carefully entered are kept up to date, and clean of any errors. This is no small task, and the system can be easily overwhelmed and quickly snowballs into disaster if the data integrity was not kept up to date.
A dealership today maybe forced to use few different systems, because these vendors refuse to work with each other. For example, Autotrader has their own version of the control panel where you can manage your inventory online at Autotrader. Even though it is not considered to be a CRM solution, but never the less it is an inventory management software that you will need to log in everyday to keep your pricing, images, and vehicle description up to date. Another function that is important to a dealership is the 1-800 call tracking services, there are many service providers out there who can offer you a 1-800 number at a cost. This can be a great tool to track your advertising spending and to figure out if your sales staff is doing a good job or not. Typically these 1-800 call tracking service providers will offer you some kind of back end administration access in which you can filter, manage, and sort your incoming leads. But how great would it be if all these systems can co-exist in one software, if we can add the functionalities of Outlook to send quick messages, with the tracking ability of voice of IP technology, marry that to a lead management system. On top of that add vehicle inventory management system, and develop this cutting edge CRM with some of the latest technology. That will be the ideal CRM solution for your dealership!
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